Kentucky Fly
We turned the KFC Australia App into a travel app. Find a weird international menu item, bag it and we'll fly you to its home country to pick it up. Needless to say travel loving Aussies frothed over it.
Dove 10 vs 10
A campaign highlighting the dangerous trend of girls as young as 10 being exposed to anti-ageing skin care routines online. Damaging more than just their self esteem.
Australia’s deadliest creature
How do you shoot down the falsehood that bowel cancer is an old person’s disease? You shock. So, in a country full of deadly creatures, we introduced bowel cancer as worst of the lot and, darkly, one that preys on 25-44 year olds
The Loudest Call
By calling Australia’s 15,391 pay phones at once we challenged Australia to finally notice and help its 46,000 homeless youth.
The Art of The Playlist
We gave Gen Z more of the thing they come to Spotify for: self expression. With the help of AI we created over a million unique album artworks for playlists (each one inspired by the mix of music in their playlist).
Hermès Métamorphose
We brought the 2014 Summer collection to life online using 2014 theme Métamorphose. Teaming up with director Julien Vallée, we used handmade film techniques to create an enchanting chain reaction of change.
Hermès Vivre Le Sport
To launch the 2013 Spring/Summer collection digitally we wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four campaign assets.
Wonderbra Decoder
We flipped the narrative on lingerie advertising with the first fully dressed underwear campaign. Anyone with a smart phone could ‘undress’ the billboards, revealing the Wonderbra behind the look.
Nissan: The big turn on
The first car launch of its kind that used influencers. We took the pomp out of the sector, created a movement that ignited interest for EVs right across Europe.
Lung Foundation Australia
One of my proudest moments as a creative. A campaign in many parts and six years in the making that eventually led to the announcement of the first National Lung Cancer Screening programme in Australia this year. A true story of tenacity and resilience that will save thousands of Aussie lives.